NDTV has appointed Meher Bajwa as the Editor of NDTV Good Times, bringing an experienced media leader on board to guide the brand’s next phase of editorial growth and multiplatform expansion.
With more than 15 years of experience across lifestyle, travel, luxury and digital publishing, Bajwa will be responsible for shaping the brand’s editorial vision and content strategy. Her mandate includes developing original content properties, strengthening digital and social engagement, and creating new formats that connect with evolving audience interests.
A Career Spanning Lifestyle and Digital Media
Before joining NDTV Good Times, Bajwa served as Editor-in-Chief of Travel + Leisure India & South Asia. During her tenure, she worked on the publication’s editorial development, digital growth and experiential content initiatives.
She has also held senior leadership positions at Hubert Burda Media, including Deputy Regional Director for Digital Operations in Asia. In that role, she oversaw operations across markets including India, Hong Kong, Malaysia, Singapore and Thailand, contributing to audience development and content growth for brands such as Lifestyle Asia, Augustman and Travel + Leisure.
Earlier, Bajwa served as Newsroom Director at Microsoft News, overseeing editorial operations across 16 countries and managing a newsroom of more than 140 editors and journalists. Her earlier editorial experience includes roles at Maxim and Cosmopolitan.
Expanding Good Times Across Platforms
Under Bajwa’s leadership, NDTV Good Times will focus on developing original storytelling across lifestyle, travel, food, fashion, culture and contemporary living. The strategy also places emphasis on digital and social engagement, reflecting how audiences increasingly discover and consume content across multiple platforms.
The aim is to build on the brand’s existing identity while creating new content franchises and experiences for a changing media landscape.
NDTV Looks to the Next Chapter for Good Times
The appointment reflects NDTV’s focus on strengthening its lifestyle and entertainment offering beyond traditional television formats. By combining editorial development with digital distribution and original content, the network aims to deepen audience engagement and expand the brand’s reach.
For Good Times, Bajwa’s experience across editorial leadership, digital audience growth and media brand development will be central to shaping its future direction.