Eternal has appointed Naman Datta as Manager – Zomato Brand Ads, where he will focus on building non-endemic brand partnerships and developing advertising opportunities across Zomato’s platform.
In his new role, Datta will lead partnerships with brands outside the core food-delivery category, using Zomato’s post-order screen and emerging advertising formats to create new opportunities for marketers to connect with consumers.
Moves to Eternal From Cricbuzz
Datta joins Eternal from Cricbuzz, where he served as Manager and worked on studio-led content integrations and advertising across the platform’s website and app.
His experience at the digital sports platform involved connecting advertisers with audiences through content partnerships and digital media opportunities. This background is relevant to his new responsibilities, which will focus on expanding brand advertising opportunities within Zomato’s consumer ecosystem.
Experience Across Digital Media and Advertising
Datta has built experience across digital advertising, media sales and brand partnerships. Before Cricbuzz, he worked with The Indian Express Online, Newsroom AI India and the India Today Group.
His career across digital publishing and media organisations has given him exposure to advertising solutions that combine audience reach, content integration and commercial partnerships.
Zomato’s Post-Order Screen as an Advertising Opportunity
Zomato’s post-order screen offers brands an opportunity to reach users after they have placed a food order. Alongside traditional advertising placements, such touchpoints can give marketers access to consumers during a specific moment in their app journey.
For non-endemic advertisers—including brands that do not directly operate in the food-delivery category—these placements can offer another way to reach digital audiences in a relevant context.
Datta’s role will also cover new advertising initiatives, pointing to an effort to broaden the formats and partnership models available to brands on the platform.
Expanding Brand Partnerships at Eternal
The appointment comes as digital platforms continue to explore advertising as a source of growth beyond their primary services. By developing partnerships with advertisers across categories, platforms can create additional commercial opportunities while offering brands access to engaged audiences.
For Eternal, Datta’s experience in digital media and content-led advertising brings relevant expertise to the development of Zomato Brand Ads. His focus will be on building non-endemic partnerships and exploring new ways for brands to engage with consumers across the platform.
The move highlights the growing role of in-app advertising and platform-led partnerships in India’s evolving digital marketing landscape.