What if a puddle could make you want to book a holiday?
British Airways has turned rainy British streets into a clever outdoor advertising campaign with one simple message: “It’s always sunny somewhere.”
Created by Uncommon, the campaign titled ‘Puddles’ features photographs of rain-soaked streets, where reflections in puddles capture everyday life alongside planes flying across the grey skies.
Photographed by Daniel Benson, the visuals turn gloomy weather into a reminder that warmer destinations are just a flight away.
The campaign taps into the seasonal desire to escape colder days and darker evenings, encouraging people to swap Britain’s winter skies for some sunshine.
The ads are now appearing on digital outdoor screens across London railway stations, with media planning by MG OMD.
Sometimes, all it takes is a puddle to sell you a holiday!
